Unreasonable Food is a collaboration between Unreasonable and Mars, designed to support companies that are helping create a more sustainable, inclusive, and equitable food system, scale, and drive impact.
ZELP’s Co-Founder and CEO, Francisco Norris, has been selected to join the Unreasonable Food 2025 program, which supports companies working to build a more sustainable, inclusive, and equitable food system.
The program, backed by Mars and Unreasonable, recognises the potential of ZELP’s low-cost, highly scalable solutions to measure and mitigate livestock emissions while supporting animal welfare and food security.




