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The ZELP stamp is a consumer-oriented tool that aims to generate brand awareness and support demand generation. The ZELP brand is the seal that identifies reduced emissions beef and dairy products at retailers.
Each device would be worn by a cow so that its beef or dairy can be sold under the certification seal, which backs a price premium.
The certification gives the end consumer the ability to identify ZELP certified products, and allows for the products to be marketed at a price premium, impacting proportionally on the entire value chain. ZELP will lease methane-reduction devices out to farmers for free, and charge 50% of the premium generated in the sale of beef and dairy to processors. The incorporation of the reduced emissions products generates an important value-add for all stakeholders in the beef and dairy value chain.
We partnered with Control Union, worldwide
leader in certifications of agricultural products (FSC, Fair trade, USDA Organic, etc) to co-develop our certification stamp. Control Union defines the criteria for producers to qualify for ZELP certification.
Blockchain can be a scary word. Put simply, we don’t want to be the ones telling you how much methane we are converting, or how fairly our premium gets distributed. This is why ZELP partnered with Atix labs, a leader in Blockchain technology, to develop a Blockchain based system that ensures complete data transparency, full traceability, and the implementation of smart contracts between parties.
The five freedoms of animal welfare are at the centre of our approach to the development of ZELP devices. Both in the application process, and throughout the lifetime of the animal with the device, our in-farm auditing partner will make sure to guarantee full animal welfare compliance.
The use of the device allows for abandoning the practices of ear tagging and freeze/heat branding, as cattle can be identified via mobile.
Because of the device’s embedded functionality to measure the animal’s location, and by running algorithms on the recorded rumination and methane production data, we can identify in real time, which animals are in distress, showing erratic behavior, sickness, or digestive problems, amongst other insights.