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Public awareness of the livestock industry’s contribution to global warming is rapidly driving changes in consumer habits towards alternatives that are more environmentally friendly. Producers, processors, and food brands are making it a priority to reduce their impact on the environment and to improve their corporate image. Currently, there are no plausible alternatives to significantly address these issues and reach these objectives.
We are committed to transform the way we think about climate action in agriculture. Countless efforts are placed in replacing animal protein altogether. However, we will face the impact of 1.5C and 2C global warming before mass adoption of plant or cultured alternatives. The demand for beef & dairy products is rising steadily. The time to act is now.
ZELP’s vision is of a world in which consumers are empowered and enabled to choose responsible, climate-smart beef and dairy products.